Uniting hospitality to fuel the next generation of talent

With many questioning whether hospitality can cater for careers, we look at how its future can still be bright with your help

Right now, the hospitality industry’s feeling the effects of labour shortages as more people are questioning whether it’s a genuine place to start a great career.

While the pandemic and Brexit have impacted the sector, they actually just accelerated an issue that had been around for a long time: that fewer and fewer young people are choosing hospitality as a career.

Research tells us that they’re looking for careers offering progression, and don’t believe this is really possible or clear in hospitality¹.

With this in mind, it’s no surprise that The State of Hospitality 2022 report has predicted a hospitality talent gap of 13-14 million people over the next five years².

This, however is far from reality! What is viewed as ‘unskilled’ should be reframed as entry level as there is a wide variety in the types of roles available with many opportunities to rise quickly into management positions. Working in hospitality also provides experience in softer skills such as communication,
confidence, and thinking on your feet. With your help, we can provide young people with the right information and guidance.

We believe young people aren’t aware of all the opportunities that exist in hospitality. So, it’s our goal to unite the industry to show what’s really possible for young people. Break the stereotypes and myths. Shine a light on the fulfilment and excitement that working in hospitality brings.

THIS IS WHERE YOU
COME IN...

We’re looking for people like you to work with the UK’s 4,190 secondary schools and their pupils, to help boost interest in the sector. How? By becoming a hospitality ambassador in your local area by signing up to the Choose Hospitality Pledge.

You’ll visit a local school to share the benefits of a career in hospitality – showing the variety of roles, career pathways for progression, and your own positive experience of working in the industry.
You’ll be given a toolkit with everything you need to make it fun, helpful, and get schools and pupils behind the cause!

What are you waiting for? Help shape the future of hospitality. Sign up today!

_{1 MMR Huxley, 2022 | 2 YouGov, 2023 | 3 The State of Hospitality 2022, Sommet Education}