Veganuary Toolkit from Sweet Earth

Everything you need to kick off the new year right with Veganuary and Sweet Earth® plant-based proteins from Nestlé Professional®

VEGANUARY 2023 TOOLKIT

Everything you need to kick off the new year right with Veganuary and Sweet Earth® plant-based proteins from Nestlé Professional®.

WHAT'S VEGANUARY?

VEGANUARY HAS BECOME AN ANNUAL TRADITION FOR MORE AND MORE CONSUMERS, WITH HUNDREDS OF THOUSANDS PLEDGING TO EAT VEGAN FOR THE MONTH OF JANUARY. AND WHILE MOTIVATIONS RANGE FROM PERSONAL HEALTH TO ENVIRONMENTAL CONCERNS, ALL WHO PARTICIPATE HAVE ONE THING IN COMMON: THEY WANT PLANT-BASED DISHES THAT SATISFY.

^WITH^{MORE THAN HALF}^{OF PARTICIPANTS PLANNING TO REDUCE THEIR CONSUMPTION OF ANIMAL PRODUCTS WHEN VEGANUARY ENDS, YOU HAVE AN OPPORTUNITY TO START THE YEAR RIGHT WITH}^{NEW CUSTOMERS}^{WHO WILL COME BACK FOR SECONDS.}

Veganuary has taken root across the globe with more than 629,000 people registering—and many more participating—last year alone.

74% of those not staying vegan after Veganuary plan on reducing consumption of animal products by 50% or more.

^{Source: Veganuary Business Support Toolkit 2022}

Easy to participate in Veganuary, with Nestlé Professional^® delivering a suite of free marketing tools.

WHY PROMOTE VEGANUARY?

LAUNCH VEGAN, SEND SALES SOARING.

LAST YEAR, THOUSANDS OF BUSINESSES—FROM RESTAURANTS TO RETAILERS—PARTICIPATED IN VEGANUARY. USE THIS OPPORTUNITY TO LAUNCH YOUR OWN PLANT-BASED MENU OPTIONS AND BOOST YOUR CUSTOMER BASE.

NESTLÉ PROFESSIONAL^® AND SWEET EARTH^® ARE HERE TO HELP.

WHY JOIN? VEGANUARY IS A GOOD CAUSE WITH A GREAT BUSINESS OPPORTUNITY.

January shows an increase in demand for vegan dishes
Increased media coverage for Veganuary
Add a range of tasty vegan dishes to your menu
Drive footfall and attract new customers
Create excitement & increase word of mouth

93% OF CONSUMERS ARE LIKELY TO TRY VEGAN DISHES.

54% OF GEN Z WILL SPEND MORE ON SUSTAINABLE PRODUCTS.

1+ MILLION CONSUMERS HAVE PARTICIPATED IN VEGANUARY.

^{Source: Veganuary Business Support Toolkit 2022}

MADE TO FIT YOUR MENU. AND YOUR BUDGET.

As meat prices rise, plant-based proteins have become financially viable.

84% of operators are seeing
meat prices increase due to inflation vs. 1% for plant-based proteins.¹

The prices of chicken & red meat have risen 13% & 16% since 2021.²

Plant-based proteins are projected to no longer cost more than animal-based meat by 2023.³

^{1: Datassential 2022 One Table. 2: Bureau of Labor Statistics. 3: Veg News.}

WHY SWEET EARTH®?

SWEET EARTH^® IS AVAILABLE ON MENUS NATIONWIDE, FROM COLLEGES AND UNIVERSITIES TO NATIONAL CHAINS & BEYOND. BACKED BY THE POWER & EXPERIENCE OF NESTLÉ PROFESSIONAL^®, WE’RE DEDICATED TO HELPING YOUR OPERATION THRIVE USING EASY PLANT-BASED SOLUTIONS THIS VEGANUARY.

GET TO KNOW SWEET EARTH^®

THE PLANT-BASED PROTEINS MADE IN A KITCHEN, NOT A LAB.

FLAVOR-FORWARD

Delicious juiciness of real meat, from texture to taste
Crafted in a kitchen by our professional chef team

STRONG SUPPLY CHAIN

Product availability backed by Nestlé Professional^®
Industry-leading safety & handling standards

STREAMLINED FOOD COSTS

Products for a range of applications across breakfast, lunch & dinner
Menu inspiration in partnership with Nestlé Professional^® chefs

LABOR EFFICIENCIES

Fast prep and cooking times
Easy to use, providing minimal training

NOW, THE SWEETEST PART.

SWEET EARTH^® PLANT-BASED PROTEINS

^{ALL PRODUCTS CAN COOK TO PERFECTION IN 7 MINUTES OR LESS.}

SWEET EARTH^®

AWESOME BURGER

PLANT-BASED PROTEIN

Give your customers all the meaty, juicy taste of a traditional burger, with the plant-based goodness and spot-on flavor they crave.

WHY YOUR CUSTOMERS WILL LOVE IT

Made with vegan ingredients
Made with a blend of pea and fava bean proteins

WHY YOU'RE GOING TO LOVE IT

Specially made to stand up to foodservice equipment
Won’t fall apart on the grill or flat top
Awesome plate presentation
Cooks just like traditional meat

COOKS IN UNDER 7 MINUTES

Flat-Top: Cook at 375ºF for 7 min
Char-Grill: Cook on medium heat for 6 min and 30 sec
Convection Oven: Cook at 475ºF for 6 min

See Recipes
Order Now (3 oz.)
Order Now (4 oz.)

SWEET EARTH^®

AWESOME GROUNDS

PLANT-BASED PROTEIN

Take your menu to the next level with the perfect blend of deliciously meaty taste, plant-based goodness and spot-on flavor.

WHY YOUR CUSTOMERS WILL LOVE IT

Made with soy protein

WHY YOU'RE GOING TO LOVE IT

Specially made to stand up to foodservice equipment
Proprietary blending process makes them cook just like traditional meat: crumbled or formed
Great for meatballs, tacos, chili, pizzas, burgers & more

COOKS IN UNDER 7 MINUTES

Pan: Cook over medium heat for 7 min

See Recipes
Order Now

SWEET EARTH^®

MINDFUL CHIK'N

PLANT-BASED PROTEIN

Delight your customers with a deliciously versatile bite that combines plant-based goodness with the taste they know and crave.

WHY YOUR CUSTOMERS WILL LOVE IT

No cholesterol
Made with soy protein
Takes on bold, exciting flavors of sauces and spice

WHY YOU'RE GOING TO LOVE IT

Ready-to-Eat, ideal for hot or cold recipes
Seven-day chilled shelf life makes it great for grab & go
Holds up to your preferred cooking method

COOKS IN UNDER 7 MINUTES

Pan: Fry for 7 min over medium heat
Microwave: 1 min and 30 sec
Or serve this fully cooked product cold

See Recipes
Order Now

SWEET EARTH^®

CHIK'N NUGGETS

PLANT-BASED PROTEIN

Wow your customers with a taste of plant-based, golden crisp nuggets that balance spot-on, meaty flavor with an authentic, juicy texture.

WHY YOUR CUSTOMERS WILL LOVE IT

Crispy exterior & juicy center
Pairs well with endless sauces
Made with soy protein

WHY YOU'RE GOING TO LOVE IT

Specially made to stand up to foodservice equipment
Ships frozen with long, 12-month shelf life
Breading, shape and size customization available

COOKS IN UNDER 2 MINUTES

Fryer: Cook at 375ºF for 1 min and 45 sec
Convection Oven: 450°F for 8–10 min

See Recipes
Order Now

SWEET EARTH^®

BREAKFAST SAUSAGE LINKS

PLANT-BASED PROTEIN

Give morning menus a delicious boost with savory, herby plant-based breakfast sausage links with a hint of sweetness.

WHY YOUR CUSTOMERS WILL LOVE IT

Deliciously meaty taste with a hint of sweetness
Authentic breakfast sausage texture
Made with soy protein

WHY YOU'RE GOING TO LOVE IT

Specially made to stand up to foodservice equipment
Ships frozen with long, 12-month shelf life
Cooks to perfection from frozen

COOKS IN UNDER 4 MINUTES

FROM FROZEN | Flat-Top: Cook at 350ºF for 8 min
Convection Oven: Cook at 375ºF for 10 min
Pan: Cook over medium heat for 7 min

THAWED | Flat-Top: Cook at 375ºF for 6 min
Convection Oven: Cook at 375ºF for 8 min
Pan: Cook over medium heat for 4 min

See Recipes
Order Now

SWEET EARTH^®

BREAKFAST SAUSAGE PATTIES

PLANT-BASED PROTEIN

Make breakfast sandwiches, wraps and more totally wholesome with the juicy, meaty deliciousness of a traditional pork sausage delivered through plant-based ingredients.

WHY YOUR CUSTOMERS WILL LOVE IT

Deliciously meaty taste
Authentic breakfast sausage texture
Made with soy protein

WHY YOU'RE GOING TO LOVE IT

Specially made to stand up to foodservice equipment
Ships frozen with long, 12-month shelf life
Cooks to perfection from frozen

COOKS IN UNDER 6 MINUTES

FROM FROZEN | Flat-Top: Cook at 350ºF for 8 min
Convection Oven: Cook at 375ºF for 13–15 min

THAWED | Flat-Top: Cook at 375ºF for 6 min
Convection Oven: Cook at 375ºF for 8 min

See Recipes
Order Now

MARKETING TOOLKIT

Nestlé Professional® and Sweet Earth® have your back with ready-to-use creative assets to help make your Veganuary promotion a success.

POSTERS

Easily print and display Veganuary posters in your restaurant.

Three posters, 11"x17"

Get posters

SOCIAL POSTS

Easily download and share Veganuary posts on social.

Elements include copy & imagery.

Get post elements

SOCIAL POSTS

Easily download and share Veganuary posts on social.

Elements include copy & imagery, featuring a Veganuary frame for your own menu items.

Get post elements

RECIPES

Take on Veganuary with delicious recipes created by our Nestlé Professional® chefs, for chefs.

SMASH BURGER

with Sweet Earth^® Awesome Burger

INGREDIENTS

Sweet Earth^®
Awesome Burger
Vegan buns
Lettuce

Tomato
Onion
Pickle chips
Ketchup

Mustard
Kosher salt
Vegan American cheese
Cooking oil

METHOD

01	Preheat griddle or grill to 375°F.
02	Season Sweet Earth^® Awesome Burger with salt and black pepper. Add oil to the griddle. Once the oil shimmers, add the burger and cook until caramelized on both sides pressing down frequently to “smash” burger. Cook for about 4-6 minutes per side, or until internal temperature reaches 165°F.
03	Add cheese to the burger and melt.
04	Starting from the heel of the bun, add lettuce, burger with cheese, onion, tomato, pickles, ketchup, and mustard. Top with the crown bun.

MEATBALL SUB

with Sweet Earth^® Awesome Grounds

INGREDIENTS

Sweet Earth^® Awesome Grounds
Almond flour with Italian seasoning

White onion, minced
Garlic, minced
Parsley, minced

Marinara, prepared
Plant-based Provolone cheese
Vegan sub roll

METHOD

01	In a medium bowl, mix Sweet Earth^® Awesome Grounds, almond flour, onion, garlic, and parsley in a bowl. Season with salt and black pepper.
02	In a small sauce pot, bring marinara to a simmer.
03	Roast meatballs in a pre-heated 400°F oven until golden brown. Remove pan from the oven and transfer meatballs to the pot of marinara; simmer for 10-12 minutes until cooked through.
04	Cut the sub roll in half lengthwise about ¾ of the way through.
05	Spread marinara on the inside of the roll. Add meatballs, Provolone slices and some more parsley.

MINDFUL CHIK’N NACHOS

with Sweet Earth^® Mindful Chik'n

INGREDIENTS

Sweet Earth® Mindful Chik’n
Corn chips
Red bell peppers, julienned
Cilantro, picked
Pickled jalapeño, sliced thin
Pico de gallo, prepared
Plant-based cheese sauce

METHOD

01	Fry Sweet Earth^® Mindful Chik’n in a deep fryer until golden brown. Transfer to a bowl and season with salt and black pepper.
02	In a basket lined with deli paper, layer chips, Mindful Chik’n, red bell peppers, cilantro, jalapeño, pico de gallo and cheese sauce.

MINDFUL CHIK’N
WRAP

with Sweet Earth^® Mindful Chik'n

INGREDIENTS

Sweet Earth^®Mindful Chik’n
Corn tortilla wrap, burrito-size
Avocado, sliced
Spinach
Cilantro
Plant-based cheese sauce

METHOD

01	On a clean work surface, lay down the tortilla wrap. In the center, add Sweet Earth^® Mindful Chik’n, avocado, spinach, cilantro, and cheese sauce.
02	Lift and bring the left part of the wrap over until it meets the filling.
03	Take the portion at the bottom and bring it over the top then roll down and roll forward into a cylinder shape.

MINDFUL CHIK’N
WHITE PIZZA

with Sweet Earth^® Mindful Chik'n

INGREDIENTS

Sweet Earth^® Mindful Chik’n
Pizza dough, prepared

Minor's Vegan Alfredo Sauce
Arugula
Garlic, shaved thin

Plant-based mozzarella
Oregano, dried

METHOD

01	On a floured work surface, stretch pizza dough to desired circumference or shape.
02	Spread Minor's Vegan Alfredo Sauce evenly across the pizza dough.
03	Top with Sweet Earth^® Mindful Chik’n, arugula, and shaved garlic. Then add mozzarella cheese.
04	Pre-heat oven to 450°F and bake until dough is golden brown and cheese is completely melted and bubbly.
05	Remove pizza from the oven and garnish with dried oregano.

AWESOME MEDITERRANEAN BOWL

with Sweet Earth^® Awesome Grounds

INGREDIENTS

Sweet Earth^® Awesome Grounds
Cooking oil
Curry powder
Vegan mayo

Minor’s Cilantro Lime Concentrate
Rice, cooked
Chickpeas
Sweet potato, roasted, diced

Beets, roasted, diced
Carrots, julienned
Cucumber, diced
Hummus

METHOD

01	In a nonstick sauté pan over medium high heat, add oil and Sweet Earth® Awesome Grounds.
02	Cook grounds until caramelized, about 5 minutes.
03	Add curry powder and cook for 1 additional minute.
04	Mix mayo and Minor’s Cilantro Lime Concentrate together to create a sauce.
05	Assemble bowl, starting with warm rice and layering all ingredients on top, finishing with cilantro lime sauce drizzled on top.

BREAKFAST SAUSAGE SANDWICH

with Sweet Earth^® Breaskast Sausage Patties

INGREDIENTS

Sweet Earth® Breakfast Sausage Patty
Everything bagel

Neutral oil
Hash browns

Vegan American cheese

METHOD

01	Cut bagel in half and toast to preference.
02	In a sauté pan over medium heat, add oil and hash browns. Cook hash browns until golden brown, then using a spatula, flip and cook on the other side and season with salt and black pepper. Remove from the pan and set aside.
03	In the same sauté pan, add oil and breakfast sausage. Cook until caramelized, then flip and cook on the other side until golden brown. Add the cheese slice and let melt.
04	Build the sandwich: on a clean work surface place the heel of the bagel toasted side up. Add hash browns, then add the sausage patty, the crown of the bagel toasted side down and serve immediately.