Courting Coffee Lovers

**Explore the Possibilities of Coffee Specialties**

Courting Coffee Lovers

EXPLORE THE POSSIBILITIES OF COFFEE SPECIALTIES

RECIPES

Frothy Coffee Milk with NESCAFÉ Taster’s Choice
Espresso Volcano
Chai Coffee
Spiced Latte
Espresso Tiramisu
Hazelnut Shakerato
Iced Vanilla Cappuccino
Iced Vanilla Latte
Frozen Hazelnut Chiller

Customers do love their coffee. According to the National Coffee Association, 64% of Americans aged 18 and older drink coffee every day. Moreover, says Datassential, more complex coffee beverages are enjoying rising popularity on menus, including iced latte (up 67.1% over the past four years), latte (21.7%), iced coffee (19.0%), espresso (5.9%), and cappuccino (3.3%).

_{Mocha made with NESCAFÉ^® Espresso}

Imagine the possibilities, then, for offering signature versions of these and other coffee beverages. Adding flavoring (with syrup or creamers), spices, garnishes such as whipped cream or chocolate curls, and other flourishes represents a simple but effective way to create a unique version of a widely enjoyed coffee specialty. Instagram-ready dalgona coffee, aka whipped coffee, is especially popular right now.

Upgraded coffee selections definitely support premium pricing. In fact, as reported by Technomic, the typical cup of coffee in a full-service restaurant sports a price of $3.20, while iced coffee averages $3.57, cappuccino rings up $3.96, a latte gets $4.48, and a frozen blended coffee climbs to $5.23.

Explore some of the ways to capture some of these sales.

_{Sources: National Coffee Association, 2020 National Coffee Data Trends Report; Datassential SNAP! Coffee Varieties (2020); Technomic Ignite, Coffee (2020).}