Changing VIEWS

With climate change in the news and visible all around us, it’s becoming top of mind for many consumers. The concern is shared by many age groups and is increasingly important to younger people who will soon be the majority of your customers.

While many people are already making changes in their own lives to help the planet, more and more of them now expect the businesses they support to take action as well. That includes restaurants and the service industry.

Today’s guests are looking for sustainable businesses, welcoming low-carbon-footprint menus, and in many cases, paying more to support sustainable restaurant practices.

What’s more, eating out of home is no longer just an occasional treat. It’s becoming a larger part of the way people eat around the globe.

That means our industry has an even greater responsibility to change— and a wonderful opportunity to help reduce our carbon footprint.

CONSUMER ATITUDES

IN THE U.S. BELIEVE GLOBAL WARMING IS MAN-MADE, REAL AND A SERIOUS THREAT⁸

ARE WORRIED ABOUT CLIMATE CHANGE IN 2021⁹

WOULD SPEND MORE FOR SUSTAINABLE PRODUCTS⁸

FOOD SERVICE INDUSTRY

EAT OUT AT LEAST ONCE A WEEK¹

BELIEVE THAT RESTAURANTS AND FOOD BRANDS SHOULD TAKE A PUBLIC STANCE ON CLIMATE CHANGE¹²

ARE INTERESTED IN SEEING MORE SUSTAINABILITY- FORWARD CONCEPTS ON RESTAURANT MENUS¹³

BELIEVE THE FOOD INDUSTRY CAN CREATE POSITIVE IMPACT¹²

ARE CURRENTLY IMPLEMENTING A SUSTAINABILITY STRATEGY⁹