The NESCAFÉ^® Consumer

_{^{OVER THE LAST 83 YEARS}}

_{^{NESCAFÉ® has become
the world’s biggest coffee brand}}

#1

Soluble coffee brand in the US

100%

Use of Sustainably Grown & Sourced
Coffee Beans

WORLD’S 7^THMOST CHOSEN BRAND

WORLD’S 3^RD MOST CHOSEN BEVERAGE

WORLD’S 38^TH MOST VALUABLE BRAND

_^CONSUMERS_^ARE_{^{SPENDING MORE ON COFFEE}}_{^{THAN EVER BEFORE…}}

Coffee consumption is on the rise
(+6 bpts higher than 2021) 1) 2022:
Past day coffee penetration

Over 60% of consumers whiten
their cup (hot or cold)²

$70 billion
In consumer spend for OOH coffee (+$11B vs. 2016)⁽²⁾

$56 billion
cups of coffee consumed in the US annually in OOH⁽²⁾

_{Source: (1) 2022 National Coffee Association Coffee Data Trends Report, Spring Ed.;}_{Source [2] 2022 Datessential Buzz Report;Source [3]: Based on StudyLogic data, Nestlé confidential data material not to be left with external parties}

_CONSUMERS_ARE_{DRINKING MORE}_COFFEE_{THAN EVER BEFORE¹}

Consumers
are increasing
their coffee
consumption.

They’re turning to out
of home (OOH) venues
more often to satisfy
their coffee needs¹, and
specialty coffee is driving
the biggest growth OOH.¹

58

^{billion cups}

_{of coffee}_{are consumed}_{in annually}_OOH_{In the US¹}

_{¹ STUDYLOGIC, OOH BEVERAGE MARKET: COFFEE BRANDS SHARE, 2019}

Roast Appeal

Dark roast coffee has seen the highest growing coffee appeal