Limited-Time Offers (LTOs) – Unlimited Opportunities
What’s new? The best answers for your patrons are LTOs—they can be an easy lift for operators and a great way to try out new dishes.
LIMITED TIME OFFERINGS (LTOs) –UNLIMITED OPPORTUNITIES
What’s new? The best answers for your patrons are limited-time offers (LTOs)—they can be an easy lift for operators and a great way to try out new dishes. The business opportunity is large: 75% of diners say they try new items at least some of the time.1
Non-alcoholic beverages are seasonal LTO powerhouses. New offerings spike in May and August.253% of diners associate summer with special flavors, dishes, or beverages. Corn, lemonade, peaches, and BBQ have been popular items.3
Sources: 1. Datassential Menu Development (2024); 2. Datassential State of the LTO (2025); 3. Datassential Summer Trends (2024)
LTOs are a great way to take advantage of seasonal ingredients. Try offering unexpected twists across your cocktails and mocktails menu. And be sure to experiment—more than 50% of operators update LTOs monthly or even more often.1
Sources: 1. Datassential Menu Development (2024)
Lavender LemonadeInfusing Nestlé Vitality® Lemonade with delicate lavender complements the sweet and tangy lemon flavor.
A Purple PostButterfly pea flower tea, when mixed with acid, transforms into a vibrant purple hue, creating a stunning visual perfect for a summery, social media-worthy photo.
Autumn Bourbon SmashBe ready for fall with this rich, warm cocktail featuring bourbon paired with crisp apples and topped with dusted cinnamon and anise. It’s also delicious without bourbon as a mocktail.
In 2014, cold brew was on less than 1% of menus. These days, it appears on 7.7%. It’s also proving to be versatile: Coffee-based cocktails are proliferating, with coffee mocktails close behind.1
Sources: 1. Datassential Midyear Trends Report (2024)
Iced ShakeratoRefreshing NESCAFÉ® Ice Roast coffee with a hint of sweetness and a creamy finish, topped with caramel drizzle. Experiment with different Coffee mate® creamer varieties for an always-current LTO.
Iced Coffee MuleSeattle’s Best Coffee® meets zesty ginger beer in this cocktail-inspired coffee fusion. Brighten with fresh lime for a surprising twist perfect for warmer weather.
LTOs are a great way for operators to introduce global flavors to menus. Feel free to add your own flair: 34% of diners prefer Americanized global food vs. 23% who prefer traditional global foods.1
Jalapeño Pull Apart Loaf Spice up your sharables with this irresistible Jalapeño Pull Apart Loaf. Soft, fluffy, and spicy, it can serve as a standalone LTO or alongside a soup or chili, as a global accompaniment or exciting pub fare.
Hot Honey Harissa Fried Chicken SandwichGive this beloved sandwich a seasonal spin with the smoky, globally inspired heat of harissa sauce. Harissa also doubles as a drizzle or dip for fries to make this iteration of a fried chicken sandwich distinct.
LTOs can also be hearty and satisfying meals. When temperatures dip, serve up some classic flavors—and get a little decadent. 74% of diners are more likely to try a new item if it’s indulgent.1
Extreme Beefy Garlic MeatballsThese meatballs are big on herby, meaty flavor all on their own. They become a spectacular LTO just by changing the context: novel sauces, seasonal pairings, and more.
Sausage StuffingStart the holiday season as early as you like with this flavorful and comforting sausage stuffing. Made with a combination of savory sausage, aromatic herbs, and toasted bread, it’s a perfect accompaniment to roast turkey or chicken—or even more seasonal meats, with some creativity.
Juicy cocktails and mocktails
Iced coffees for summer days
Zesty global appetizers and entrées
Indulgent seasonal pairings
