People Like Pumpkin More Than Ever

Fifty-seven percent of consumers “like or love” pumpkin.¹ And their year-round yearning for new ways to enjoy it has led to a proliferation of pumpkin-based offerings across both retail and foodservice. Satisfy customers’ demand for pumpkin throughout the year with America’s favorite¹, LIBBY’S^® 100% Pure Pumpkin. Read on for more about demand.

¹Datassential, Menu Trends, May 2021

Pumpkin on MenusPumpkin has been trending on menus and continues to grow:

Pumpkin’s presence on menus has nearly doubled since 10 years ago
(17.2% in 2020 vs. 8.8% in 2010).²

Non-pie applications make up 90% of pumpkin mentions on restaurant menus.²

Pumpkin in Bakery GoodsConsumers like pumpkin in all kinds of baked and frozen applications:

49% like or love pumpkin bread.²

37% like or love pumpkin cheesecake.²

Pumpkin cake has grown 52% in 4 years.²

Recent chain introductions include pumpkin cookies, cheesecake, danish, pound cake, layer cakes, doughnuts and croissants.²

²Datassential, Menu Trends, May 2021