NP.us Website
Organic traffic: 370K YTD
Total sessions: 870K YTD
Goal completions: 53K
Emails / 1P data collection: 15K
Buy Now: 37K
Find a Distributor: 13K
Buy Now Goal for the year: 100,000. Sep YTD we are at 37K (reason is brand paid campaigns are driving to brand corner pages instead of product pages)
Conversion rate into a sale is 5.9% YTD, giving us visibility into end-to-end sales
Coffee mate makes up 49% of the clicks and comprises 58% of overall sale
Top campaign is the Sweet Earth AI campaign
Find a Distributor goal for the year: 10,000. YTD we are at 9,329
Coffee mate makes up 40% of the clicks
First Party Data Collection
3 gated trend reports published YTD to help with 1P data collection.
Total of Turtl reads (throughout the website): 11,983 YTD
Total Turtl downloads: 237 YTD
Top 2023 Food & Beverage Industry Trends: 3,853 reads, 125 downloads
Prepare Your Restaurant for a Possible Recession: 487 reads, 14 downloads
Winning with Limited-Time Offers: Just posted – TBD
NEW PRODUCT LAUNCH!
Coffee mate Caramel Pump Bottle
FIRST PRODUCT LAUNCH TO BE SUPPORTED WITH DIGITAL CONTENT BEFORE SHIP DATE!
CGI core images complete
eLabel complete and optimized
NP.com product page launched
Set standard for np.com PDP and SEO content
GDSN/1WS publish to DOT successful
CHECK OUT THE PRODUCT PAGE LIVE!
Coffee mate Caramel Liquid Creamer Concentrate Pump Bottle 50.7 fl oz (nestleprofessional.us)
NEW! Stouffer’s Grab & Go Solutions on nestleprofessional.com
New Grab & Go landing page and "I'm interested" form-fill page bring our foodservice solutions to commissaries and customers.
Buy Now Functionality: Recipe & Brand Category Pages
New Module!
Buy Now Buttons added to allow conversion on recipe and brand category pages
Coming Next: Buy Now button to be added to remaining brands.
Product Page Style Guide
Established Product Page Style Guide
Create best-in-class product page standards and consistency
Includes a checklist of Brand Team Essentials and Agency Guidelines for optimization
Next Step: Roll out to internal brand teams and agency partners
Coming Soon:
Buy Now buttons moving higher up on product pages allowing for quicker conversion opportunities
Condensing product page title font size to streamline marketing copy and content
Digital Content Team Optimizations by the numbers
8 recipes published; 6 refreshed
10 articles published
115+ images added to Content Hub
New Recipes for Chef-mate and Nestlé Hot Cocoa
YouTube Nestle Professional videos
Check out our YouTube Video Library!
Access brand, product and enterprise videos at any time.
Click here access the YouTube Video Library.
Check out our newest videos!
Content that delivers engagement with operators
Check out analytics for all NP Turtl documents plus the top 3 "most read" over the past 90 days. (Love seeing people re-reading the docs!). And, click on the images to the right to view two of our recent Turtl Ebooks.
Top 3 Most Read Turtl Documents:
Bean-to-Cup Coffee Solution
Nestle Professional Top 2023 Foodservice Trends
Coffee mate - STIR Up the Perfect Cup
DigiBites Learning Sessions
DigiBites are educational sessions for Nestle Professional employees on all things digital – tools and trends. Sometimes a member of the Nestle Professional Digital team speaks, but often, we invite experts in the field as guest speakers.
Why it’s important: To support Nestle’s global objective to grow digital sales
So far this year we have held these DigiBites Learning Sessions:
Enterprise Marketing Calendar
AI learnings
PROJECT SELFIE: NP Brand Image Standards implementation in D2D
Website Optimization and Process
Turtl Refresher Training for Brand & Agency Partners
NP.com Image Style Guide
Shopper Engagement & RDM in eMarketplaces
Winning Our Customer's Digital Shelf
Intro to Google Analytics 4, and new brand dashboards
CreativeX and Brand Standards
