100% Content Accuracy Unlocks Sales
Everyone wins with complete, accurate, optimized, and consistent product information.
150 SKUs actioned for CGI and product photography to fill the compliant image gaps in NP portfolio
300+ new CGI images created
100 new product photography images captured
450 products enabled with the core, compliant images
1500+ duplicative, outdated images removed from customer portals (and counting…)
Standardization and Compliance on the Digital Shelf
BEFORE
Either not capturing the raw image at all, or doing so without consistency or GS1 standardization.
AFTER
Consistent, optimized, and standardized across brand, format, and portfolio.
Core 44 Search Engine Optimization Underway
Digital content optimization is in the works
Core, compliant image sets completed
Manipulated Hero Images (MHI) explored
SEO-rich content being developed (SEO-rich content built into the FAQs for organic search on NP.com - see image to the right)
