Q1 (Food/FoodServiceDirect)
Food – On promo month of January – continued push into .com non-ambient product presence
Sweet Earth Mindful Chik'n | FoodServiceDirect
Marketing elements include (enhance PDP, homepage banner presence, keyword sponsorship and targeted eBlast)
Total sales ~$2k but 100% incremental over LYTD
Q1 (Beverage/Amazon)
Beverage – Enhanced Coffee mate brand content on Amazon
Brand story creative
New tab breakout on store front feat TD 3P Variety packs
Price Spider: Products that had the most engagement with Buy Now and Find a Distributor Buttons
Beverage
Coffee mate Irish Creme Liquid Coffee Creamer Singles .375 fl oz (219 interactions and 144 leads)
Implemented Traceback feature, which provides data on if the purchase happened for “Buy Now!”
Buy Now: 40K total clicks
Find a Distributor: 7K total clicks
Culinary
Hot Pocket Pizza Stix 3oz x 48 (72 interactions and 54 leads)
New Item Setups
22 new items set up across key eTailers growing existing business and expanding NP products path to purchase.
