Nestlé Professional Core Image Standards
Established core, compliant image sets to provide complete, standardized, best-in-class base images to our customers. Partnered cross-functionally with Brand and Sales, as well as cross-OpCo with NUSA Retail and GS1 to implement a playbook and style guide that is defined by brand and by product format.
Next Steps: Ensure all new photography and CGI, February 2023 and moving forward, is 100% compliant with image standards.
Sysco Optimization
Manually optimized 256 SKUs for core product information (now scoring 80%+). Simultaneously, we have touched more than 215 SKUs/1,075 images (now scoring 80%+). Establishing a collaborative partnership with Sysco Team leading to in-depth learnings about their algorithm and system requirements.
Next Steps: Enable internal systems with fully compliant core images across the NP portfolio, 473 SKUs. Partner with Brand to fill gaps, then optimize for best-in-class.
Brand Image Guidelines Enablement
Establish Salsify as the source of truth for product content (copy + digital assets). Optimize 473 SKUs with fully compliant core images, providing visibility to the brand teams on gaps and optimization opportunities across their portfolio.
Digital Shelf Today: Incomplete core images with additional non-optimal, duplicative product images.
Digital Shelf Q2 2023: Collaborate with Brand to fill gaps for compliancy; partner with Sysco (and others) for seamless syndication and removal of obsolete, irrelevant, duplicative images in their systems.
