Amazon Best Selling Products
Here are the best selling products right now.
Beverage
Culinary
Amazon Case Study: Abuelita
Abuelita Best Sellers rank improved by 15,226 positions to 11,885 and moved up 7 positions to #22 in Powdered Chocolate Drinks.
Combined Amazon Posts and product VPCs (coupons) delivered YOY growth vs 2019:
+300% growth in glance views (consumer awareness)
+1,300% growth in shipped revenue (sales)
Q1 Best Performing Posts on Amazon
Viewable Impressions – 83,548 Engagement – 10,410 Engagement Rate – 12.46%
Viewable Impressions – 53 Engagement – 14 Engagement Rate – 26.42%
Viewable Impressions – 6,723 Engagement – 98 Engagement Rate – 1.46%
Viewable Impressions – 267 Engagement – 33 Engagement Rate – 12.36%
Amazon Demand Side Platform
Amazon Demand Side Platform on Coffee mate and Nescafe Dolce Gusto leads to a $4.52 ROAS.
Demand Side Platform (DSP) – A demand-side platform is software used by advertisers to buy mobile, search, and video ads from a marketplace on which publishers list advertising inventory.
Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video.
Some examples for our products can be found to the right.
Table showing Amazon DSP campaign figures (click to expand)
Amazon Sales Review
Amazon continued to grow in 2020! Here are the numbers to prove it and the new benchmarks to beat in FY21.
Goal 38%; Actual 63% FY 19 Annual Sales: $18.9M FY 20 Annual Sales: $30.7M
So far in 2021, Amazon is up 26%!
9 new items set up and sold on Amazon.com in Q4 Currently selling 153 skus on Amazon
“Always On” promotional spend to support key products throughout the year
Future Amazon Lives featuring Chef-mate, Minor’s and Stouffer’s bundles at Green Rabbit
Amazon Posts for Stouffer’s bundles at Green Rabbit
Updating Coffee mate written and image content
Walmart.com Best Selling Products
Walmart.com 2020 Sales Review
POS Sales Review: Goal 200%; Actual 308% FY19 POS Sales: $419,930 FY20 POS Sales: $1,713,740
2021 YOY sales are up 131%
60+ new items set up and sold on Walmart.com Started with 32 items; currently selling 95 skus
NDG Genio Machine and Pods will be a huge win for FY21
