NP.us Website: Q1 Highlights

NP.us Website

Organic traffic was up 15% YoY

22 of the prior 24 months have now seen YoY organic growth

Organic traffic continues to be a valuable source of all leads resulting in ~50% of monthly conversions

We have begun tagging the most highly-trafficked pages and associated product pages on NP.us.Since the launch ...

Nearly 60 NP.us product detail pages are now tracked

More than 6,000 Buy Now button interactions and 5,000 Detail Page Views

Nearly 250 total Amazon purchases (CvR 4%)

Nearly $8,000 in incremental brand sales

Plant-Based Content: Sweet Earth Veganuary

One of our goals for the year is to attract new potential customers by introducing timely, relevant and engaging Veganuary content on NP.us and the Sweet Earth brand corner.

MoM the brand corner has seen an increase in organic traffic by over 100% v December

19 P1 keywords based on average position rank

YTD more than 800 Veganuary pdf toolkits were downloaded

Brand corner has also seen 2 Contact Us form submissions and 20 Product Interest Lead submissions

New Product Launches on NP.com

Content that delivers engagement with operators

Check out analytics for all NP Turtl documents plus the top 3 "most read" over the past 90 days. (Love seeing people re-reading the docs!)And, click on the images to the right to view two of our recent Turtls.

Graphical analytics overview from the last 30 days (click to expand)

List of the most read docs from the last 90 days (click to expand)