COLD BEVERAGE INSIGHTS ON THE MENU

Sweet, fruity beverages like orange juice and lemonade are the most well loved by consumers.

	COLD BEVERAGE VARIETIES	RANKED BY LOVE IT (TOP BOX)
	VARIETY	MAC STAGE	KNOW IT	TRIED IT	HAD MANY TIMES	LIKE IT OR LOVE IT
✓	Juice	Ubiquity	97%	94%	44%	78%
✓	Lemonade	Ubiquity	98%	92%	26%	78%
✓	Orange Juice	Ubiquity	98%	95%	36%	78%
	Bottled Water	Ubiquity	98%	95%	65%	75%
	Chocolate Milk	Ubiquity	98%	88%	21%	72%
✓	Iced Tea	Ubiquity	96%	86%	36%	70%
	Soda	Ubiquity	98%	92%	47%	69%
✓	100 Percent Juice	Ubiquity	89%	80%	29%	67%
	Apple Juice	Ubiquity	97%	90%	20%	67%
	Milk	Ubiquity	98%	94%	54%	67%
	Pink Lemonade	Ubiquity	95%	86%	16%	67%
	Spring Water	Ubiquity	93%	82%	37%	66%
	Cola	Ubiquity	96%	88%	38%	65%
✓	Pineapple Juice	Ubiquity	94%	79%	11%	63%
	Ginger Ale	Ubiquity	93%	81%	17%	61%
✓	Cranberry Juice	Ubiquity	96%	84%	18%	60%
✓	Grape Juice	Proliferation	96%	85%	13%	60%
	Root Beer	Ubiquity	94%	80%	14%	60%
✓	Strawberry Lemonade	Ubiquity	91%	71%	12%	59%
✓	Fruit Punch	Ubiquity	96%	83%	16%	57%

FASTEST GROWING NA BEVERAGES

	MENU PENETRATION	4-YEAR GROWTH
Nitro	1.2%	+++%
Kombucha	2.6%	+++%
Matcha Latte	1.3%	+++%
Cold Brew	6.1%	+++%
Peach Lemonade	1.2%	+90%
Coconut Water	2.7%	+82%
Mango Lemonade	1.3%	+79%
Milk Tea	1.6%	+70%
Mint Lemonade	1.0%	+56%
Iced Latte	2.1%	+54%
Jasmine Green Tea	1.1%	+53%
Ginger Beer	5.3%	+51%
Aguas Fresca	2.5%	+50%
Ginger Tea	1.2%	+46%
Arnold Palmer	5.4%	+41%
Chai Tea Latte	3.3%	+39%
Sweet Tea	12.2%	+38%
French Press	1.9%	+38%
Peach Tea	2.9%	+35%
Strawberry Lemonade	6.5%	+34%

Functional, craft, and global beverages continue to shape the category.