Rich, delicious variety to customize every cup.
Source: Datassential 2018 Snickers® and the Snickers® logo are trademarks of Mars or affiliates used under license.
When it comes to using creamer, consumers are much less motivated by the “creaming” aspect (making coffee creamier, whiter or cooler) than by the desire to make the coffee taste better, add flavor, sweetness and customize their coffee to their own taste.
Source: Datassential Custom C-Store Study May 2017