BRAND POWER

A consumer love story.

COFFEE MATE: A CONSUMER LOVE STORYMore than half of coffee drinkers say they care more about the brand of coffee creamer they use than the brand of coffee.^*

_{* Source: Datassential 2020}

HOW
COFFEE MATE STACKS UP AGAINST THE COMPETITIONWe’re passionately preferred in
both channels.Why is it important which creamer consumers use at home? Because given the choice when having coffee away from home, consumers prefer the same brand of creamer they use at home. _{Source: Datassential Custom Study 2018}