Sales get an instant boost when nothing on the menu is off limits.
TABLE OF CONTENTS
Trend 1: Coffee and a Bite Trend 2: Brunch All Week Trend 3: Midday Snack Attack Trend 4: Hungry Night Owls Trend 5: All-day Customers Conclusion: Take Advantage of the All-day Dining Trend
The days of three square meals are fading as menu offerings expand to fill the entire day. Many consumers who abruptly started working from home in 2020 saw dramatic changes in the way they ate. While some were finally able to enjoy a normal breakfast, others turned to one “big meal” (à la intermittent fasting), and still more became grazers, enjoying ready access to the kitchen—and takeout menus—throughout the day.
Habits have formed around early morning coffee, midday snacks, and late-night comfort foods. Some new trends point toward immunity-boosting snacks, plant-based sandwiches, and streamlined menus, according to the National Restaurant Association.
Restaurant operators who have fought back against labor shortages and supply chain issues over the past year to offer menu items that fit a variety of dayparts and answer these new consumer cravings will continue to reap the rewards of a growing all-day eating trend.
Meanwhile, consumers with new responsibilities, such as at-home office work, homeschooling, and for some, new entrepreneurial pursuits, will continue to create a demand for dining rooms, food delivery, and takeout to be available 24/7.
Read on for more all-day menu inspiration.
Source: National Restaurant Association What’s Hot in 2022
