DIGITAL CAMPAIGN SPECIALIST

Job Category: Marketing/Brand Management
Location: Solon, OH
Job ID: 19003545

When you partner with Nestlé USA and the city of Cleveland, the result is a rich experience that offers you a fulfilling personal and professional life.

Did you know that the Cleveland metropolitan area was ranked as one of the most affordable cities in the US by Forbes Magazine? From its diverse communities to its endless arts, entertainment and sports experiences, Cleveland continues to rock.

At our Nestlé USA Cleveland campus, located in the Solon suburb of Cleveland, you will discover the ways that Nestlé USA values and supports our employees and community. Offering you a strong culture with competitive benefits, you will have limitless opportunities to learn and advance your career. Giving back continues to be a part of the Nestlé tradition. As the world’s leading nutrition, health and wellness company, our focus is not only about nourishing our customers, it’s about enriching you.

Food people love. The life you imagined. And the city that rocks.

POSITION SUMMARY:Oversee all customer and distributor digital/ecommerce marketing campaigns to drive brand awareness, generate demand and increase customer acquisition, resulting in sales. The successful candidate will be an extremely organized, collaborator who enjoys building relationships with customers, sales and the category marketing teams to execute campaigns and activities.RESPONSIBILITIES:

The Digital Campaign Specialist will be responsible for developing, driving and implementing demand generation marketing activity for key customers and distributors.

Work closely with sales and category teams to develop and oversee the marketing plan for specific customers and distributors.

Build a calendar and implement campaigns in order to expand market share for our brands and products.

Strong knowledge and execution of promotional web marketing, SEO, email, content and display campaigns for customer/ distributor programs.

Carry out campaign reporting, marketing analytics and manage the use of data within each portal to drive actionable insights and demonstrate ROI.

Ensure all messaging is aligned with marketing and promotional calendars and work with agencies to gather creative for campaigns.

Ensure campaigns are optimized to targets, product availability and opportunities.

Research/analyze customer portal activities, shopper insights and work with customers/ distributors directly to activate campaigns.

The ability to be flexible, jump in and add immediate value to a strong, dedicated and fast moving team.

Find creative ways to increase product sales within customer portals and ecommerce platforms.

Is detail oriented with proficient organizational, copyediting and verbal communication skills.

Have you worked for Nestlé before?

SUPERVISION RECEIVED:Works under direction of the Online & Digital manager.SUPERVISION GIVEN:NONEREQUIREMEMENTS / EDUCATION:

Bachelor’s Degree or higher in Marketing, Communications, Digital marketing or Journalism preferred.

3+ years project management, content publishing, content production, or equivalent role.

Knowledge of Google Adwords and SEO is preferred.

EXPERIENCE / REQUIRED SKILLS:

Bachelor’s degree in marketing or related.

3+ years experience in digital marketing.

Microsoft Excel proficiency.

Excellent written and oral communication skills.

Previous experience working on websites, ecommerce platforms, media campaigns, paid search or seo a plus.

Project management experience would be a plus.

Ability to multitask and react quickly to customer changes.

Outstanding creativity, organizational and analytical skills.

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The Nestlé Companies are equal employment and affirmative action employers and looking for diversity in qualified candidates for employment.

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