Design a digital experience that meets the customer wherever they are in their journey:
• Make ordering easier, by use digital kiosks, tablets, QR code menus, automatic voice recognition and cameras.
• Offer cashless checkouts, options to order-ahead via their phones, drive through and curbside collection to make picking up orders easier.
• Don’t forget the back of house: leverage smart inventory management systems or use robots to help with meal prep, temperature regulation or mopping up after a busy day in the kitchen.
• Develop your own app: most customers want to support companies by ordering directly from their app – so if your business isn’t on board with a POS-integrated online ordering system, it’s time to invest in one. Apps are also a great way to collect data and learn from your guests, and in turn offer loyalty programs with targeted rewards and promotions.