The pandemic spurred consumers to bring their favorite gourmet coffee experience in-home. Over the course of two years, they spent time learning about different preparation methods and perfecting their craft – from roasting to grinding and latte art.
With no place to go, consumers turned to in-home appliances that elevated their coffee experience – including French presses and pour-over coffee makers – and even took to the digital space to follow coffee workshops with fellow budding aficionados.
Now that’s it’s business as usual and consumers are going back to restaurants and coffeeshops, they’re approaching it with a new perspective. They’ve become more demanding about quality, freshness and authenticity. Consumers are now looking to personalize and elevate their experience with exotic flavors, recipes, tastes, appliances and accessories.