The pandemic – coupled with economic pressures – has heightened consumer consciousness of and urgency around environmental issues, from resource waste to the links between personal and planetary health. Consumer values are leaning towards authenticity, sustainability and good health, and consumers are focusing on what matters.
Consumers are no longer willing to compromise – they want affordable goods that are in line with their beliefs and expect brands to deliver quality and taste in a sustainable way.
Some consumers will be managing their budgets by reducing drink cup sizes or lowering the frequency of visiting an establishment.